Ready to Mail
Direct Mail Services
Direct mail marketing remains one of the most effective methods of advertising, whether reaching out to potential new customers or communicating with existing ones.
Every business needs a marketing channel that is measurable and trackable, which is why so many people have abandoned direct mail. But if you’re interested in customer retention and you’re trying to grow your business, then direct mail can be an easy solution. So, what’s the trick? Isn’t mail expensive, slow, and immeasurable? Well, not anymore. Data + automation + direct mail = trackable and RELEVANT. The Data & Marketing Association reported that digital channels on average get a 2% response rate. Whereas direct mail response rates are: 5.1% for house lists (permission-based lists brands build in-house, such as current or past customers). 2.9% for prospect lists (lists provided by brokers and direct mail providers, such as targeted demographic lists).