Here are some of the factors that you need to consider before you design your first vehicle wrap:
Choose a vector graphics editor like Adobe Illustrator, which will enable you to create designs that you can scale without losing clarity. Photoshop is also useful for designing vehicle wraps but Adobe Illustrator loads faster. Use vehicle templates so you don’t have to take photographs of the vehicle and measure the dimensions.
A wrapped vehicle is basically a moving signage so keep the message simple. It’s impossible to enumerate all of the products, services, and benefits. A design that is too text heavy is likely to be ignored so stick to the business name, contact information, and a tag line. Remember: wraps must be readable while cruising on the highway and when parked.
Highlight the important parts of your message by using contrasting colors. A good color scheme allows the message to stand out.
Resist the temptation to turn your vehicle wrap into a collage, particularly if you’re working on large vehicles like buses, trucks, and vans. The images should complement the overall wrap design, not take over it (unless your wrap is mainly for vanity).
The message must be legible while the vehicle is in motion or stationary. Choose a simple font and keep the size normal, not too big and not too small. Use the right spacing. Reverse the text on the hood to make the message readable on a rear view mirror.
Add white space whenever possible because it accentuates your design. The colors and images attract your audience – the drivers and pedestrians – while the white space allows them to zero in on your client’s message including the name, number, and address.